Red Gold Foods

Imagine your ketchup purchase giving educational opportunities to families who have lost a loved one in the military or a first responder.

Red Gold asked us to create a campaign that would bring this beautiful concept to life — making it a reality for families of fallen heroes and encouraging foodservice operators to choose the Ketchup With a Cause. To do this, we wrote and produced a TV spot as an ode to front line workers from the perspective of a restaurant owner, helping our audience see the effect they, too, could have on these families.